Prof. Aseem Prakash on The Conversation site, "Restoring the Reputations of Charities after Scandals"

How can nonprofits recover after a scandal?

Profs. Aseem Prakash and Nives Dolšak have found this question relevant to what Oxfam and Save the Children experienced in highly publicized harrassment and exploitation scandals in recent years.

After Oxfam and Save the Children's problems were exposed, celebrities and donors severed ties and finances suffered. Scandals can also affect unrelated but similar-in-mission nonprofits, some seeing less support after the big splash of news for well known organizations.

Profs. Prakash and Dolšak used Twitter to research approval ratings of nonprofit organizations before and after scandals made the news. Also, how nonprofits can make a recovery using celebrity connections to publicize the good of an organization.

Please link here for the full article.