Professor Assem Prakash works with Nives Dolšak, PH.D., team up once again for a new article on Forbes. Public backlash to climate transition arises from job losses and increased energy costs. Grid resilience concerns during extreme weather events amplify skepticism. In Washington state, recent cold waves prompted energy conservation calls, fueling doubts about a fully decarbonized grid. Policymakers acknowledge challenges and propose solutions, but effective communication is crucial. Supply-focused measures like battery storage and increased grid connectivity are essential. Policy failures, whether real or perceived, can significantly impact public discourse. Proactive communication is necessary to counter the "I told you so" narrative and maintain public support for climate policies.
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