Sustainable Finance ESRM 321 summer quarter Term B
Course Goals: ESRM 321 has two goals: to provide a context for 1) learning business concepts AND 2) hands on experience assessing corporate sustainability performance. The learning objectives below in bold are achieved through listening to the recorded business lectures and reading the Nickels textbook while the learning objectives underlined below are achieved through assessing GRI indicators using sustainability report information.
Learning Objectives (at the end of this course, students should be able to do the following).
- Explain finance, accounting, corporate social responsibility, and sustainability concepts
- Summarize what money is, counterfeiting deterrence, and financial institutions
- Explain the functions of the U.S. Federal Reserve System and its monetary policy tools
- Describe stock markets, investing strategies, and socially responsible investing
- Analyze financial statements (e.g., balance sheets, income statements)
- Define corporate financial management
- Describe Global Reporting Initiative (GRI) framework for sustainability reporting
- Assess GRI economic and environment indicators to measure actual sustainability performance
- Analyze real world sustainability performance using data in corporate sustainability reports
- Summarize and interpret sustainability performance data
Sustainable Marketing ESRM 320 summer quarter Term A
Course Goals. ESRM 320 has two goals, which are to provide a context for 1) learning business concepts (through watching the recorded business lectures and reading the Nickels textbook) AND 2) hands on experience assessing corporate sustainability performance (through assessing GRI indicators using sustainability report information). The business learning objectives below in bold are achieved through listening to the recorded business lectures and reading the Nickels textbook (both of which are covered on the exams that comprise about 55% of the course grade) while the sustainability learning objectives underlined below are achieved through assessing GRI indicators using sustainability report information and the associated SPA quizzes and SPI paper (45% of the course grade). Exams do not cover SPA, and the SPA quizzes do not cover business concepts. Note that SPA and SPI are described in detail throughout this syllabus.
Learning Objectives (at the end of this course, students should be able to do the following).
- Explain marketing, human resources, corporate social responsibility, and sustainability concepts
- Summarize how a market orientation and commitment to sustainability can enhance customer and employee satisfaction
- Describe how consumer markets are segmented, targeted, and products positioned to satisfy individual, government, and business consumers’ wants and needs
- Compare techniques for creating value-added products, services, and ideas; valuing environmental and social externalities and managing traditional pricing; developing distribution strategies and “greening” the supply chain; and creating and implementing promotion campaigns
- Define managerial and leadership styles and theories of motivation, persuasion, and influence
- Summarize the human resource process of recruiting, interviewing, hiring, training, motivating, and evaluating employees
- Describe Global Reporting Initiative (GRI) framework for sustainability reporting
- Assess GRI human rights, labor practices, product responsibility, and society indicators to measure actual sustainability performance
- Analyze real world sustainability performance using data in corporate sustainability reports
- Summarize and interpret sustainability performance data