Introduction to marketing and management for non business majors, an online summer term a course

Summer quarter Term A online course ESRM 320, Marketing and Management From a Sustainability Perspective (course website is at https://canvas.uw.edu/courses/1457932). This is an introductory sustainability related business course designed for non-business majors, has NO prerequisites, and gives NW and I&S credit.

ESRM 320, Marketing and Management From a Sustainability Perspective, explores two of the four primary business dimensions, marketing and management, from a sustainability perspective. Learning Objectives include (at the end of the course students should be able to:

• Explain marketing, management, and corporate social responsibility.
• Describe how markets are segmented, targeted, and products positioned to satisfy individual and business consumers’ needs.
• Compare techniques for creating value-added products; valuing environmental and social externalities and managing traditional pricing; developing distribution strategies and “greening” the supply chain; and creating and implementing promotion campaigns.
• Discuss sustainability concepts
• Define managerial and leadership styles and theories of motivation.
• Summarize the human resource process of recruiting, interviewing, hiring, training, motivating, and evaluating employees.