ESRM 320: Marketing and Management From a Sustainability Perspective (SLN 11410, Term A)
The course website is at https://canvas.uw.edu/courses/1643546 and the syllabus at https://canvas.uw.edu/courses/1643546/assignments/syllabus). ESRM 320 explores two of the four primary business foundations: marketing and management. Learning objectives include
- Explain marketing, management, corporate social responsibility, and sustainability.
- Describe how markets are segmented, targeted, and products positioned to satisfy consumers’ needs and wants.
- Compare techniques for creating value-added products; valuing environmental and social externalities and managing traditional pricing; developing distribution strategies and “greening” the supply chain; and creating and implementing promotion campaigns.
- Define managerial and leadership styles and theories of motivation.
- Summarize the human resource process of recruiting, interviewing, hiring, training, motivating, and evaluating employees.
ESRM 321: Finance and Accounting From a Sustainability Perspective (SLN 11411, Term B)
The course website is at https://canvas.uw.edu/courses/1643549 and the syllabus at https://canvas.uw.edu/courses/1643549/assignments/syllabus). ESRM 321 explores two of the four primary business foundations: finance and accounting. Learning objectives include:
- Explain finance, accounting, corporate social responsibility, and sustainability.
- Summarize what money is, counterfeiting deterrence, and financial institutions.
- Explain the functions of the U.S. Federal Reserve System and its monetary policy tools.
- Describe stock markets, investing strategies, and socially responsible investing.
- Analyze financial statements (e.g., balance sheets, income statements) and define corporate financial management.
A student can take one or both of these courses from a remote location (NO in person attendance is required ever). Both courses are structured similarly and use the same required textbook.